Paul Rand on Design

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” Paul Rand

This quote was introduced to me by one of my graphic design professors near the time of our graduation. I find it to be incredibly inspiring and a nice reminder as to what design is capable of. I hope you find incentive in it as well.

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